HOOAH!

Occasionally it's a good idea to visit McSweeney's, especially for the REVIEWS OF NEW FOOD, where I learned of a new energy bar (noted by contributor Tony Antoniadis) invented by our esteemed military. Here's a description, straight from the mouth of the beast (not Tony; the military):

"Soldiers demand a higher level of performance. So military nutritionists engineered HOOAH!'s blend of essential nutrients to provide steadier energy without the crash."

The HOOAH! bar exists.

This is no joke. You can buy HOOAH!s on Amazon.com or at your local 7-Eleven, CVS, Wal-Mart (though sadly not at the Wal-Marts here in Wal-Mart's home state just yet - I'm only partly kidding about the "sadly" part ... my desk drawer is currently the home of eight different energy bars or variants thereof), and even at my beloved Wegmans. (More about Wegmans eventually. If you think that your hometown do-it-all grocery store is better, you've got another thing coming. Wegmans rocks.)

Reading about the HOOAH! bar reminded me of Kevin Baker's "We're in the Army Now: The G.O.P.'s Plan to Militarize Our Culture " - from the October, 2003, issue of Harper's Magazine. I was about to get bummed that Harper's hasn't archived it, but then found that Baker has archived it here. In this article, Baker labels the Republicans the "Party of Huah" and paints a portrait of the militarization of USA culture. It's worth a read.

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